Fennis, Bob Michael,  1968- <br/><br/>
The psychology of advertising / 
Bob M. Fennis, Wolfgang Stroebe. 
 - Third edition. 
 - xii, 466 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780367346393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumers--Attitudes.
<br/><br/><label>LC Class. No.: </label>HF5822  / F466P 2021