BU Library and Learning Space

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Emotion and reason in consumer behavior / Arjun Chaudhuri. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 C428E.

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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 O644.

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Social psychology of consumer behavior / edited by Michaela Wanke. by Series: Frontiers of social psychology / series editors Arie W. Kruglanski, Joseph P. Forgas
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Psychology Press, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 S624. Not available: Checked out (2).

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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman by Series: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 K783C.

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Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Berlin] : Springer, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 Z872N.

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Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Palgrave Macmillan, 2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 V366U.

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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester by
Edition: 2nd ed. , new rev. international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Allen & Unwin, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 S973A 2000.

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Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/Learning, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 F692C 2002.

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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland by
Edition: Rev. 3rd international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Allen & Unwin, 2008
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 S973A 2008, ...

Consumer psychology for marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 F692C.

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The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske by
Edition: First edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Francisco : Jossey-Bass, c2013
Availability: No items available.

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Neuromarketing for Dummies / by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mississauga, Ont. : Wiley, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12615 G462N.

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Tourism behaviour [electronic resource] : travellers' decisions and actions / Roger St. George March and Arch G. Woodside. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wallingford, UK ; Cambridge, MA : CABI Pub., ©2005
Online resources:
Availability: No items available.

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Buyology : truth and lies about why we buy / Martin Lindstrom by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Broadway, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12615 L562B.

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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Edition: Rev. and expanded ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Harper, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF 448 A743P 2009.

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Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Francisco, Calif. : Jossey-Bass, c2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.324 Y377D, ...

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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Series: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Psychology Press, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 H362. Not available: Checked out (1).

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Building brands & believers : how to connect with consumers using archetypes / Kent Wertime by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Wiley, c2002
Other title:
  • Building brands and believers : how to connect with consumers using archetypes
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 W477B.

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Advertising and consumer citizenship : gender, images and rights by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 C766A.

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Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein. by
Edition: Updated edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: [London] : Penguin Books, 2021
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HB74 .P8 T424N 2021.

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