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Handbook of consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 H362.

Beyond the marketing power mind of psychographics games by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ithaca, N.Y. : American Demographics, 1992
Availability: No items available.

Consumer behavior by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Dryden Press, 1995
Availability: Not available: Checked out (1).

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel by
Edition: 10th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson South-Western, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 B522C 2006.

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Wharton School, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M374.

Cosumer behavior by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hinsdale, Ill. : Dryden Press, 1973
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 E533C 1973.

Advertising campaign strategy : a guide to marketing communication plans by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Dryden Press, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2000.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2004.

Why we buy : the science of shopping / Paco Underhill by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/Texere, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 U523W.

Consumer behavior and marketing action / Henry Assael by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : PWS-Kent Pub. Co., c1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 A872C 1992.

Consumer behavior and marketing action by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1998
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.32 A872C 1998, ...

Marketing information : a professional reference guide / edited by Jac L. Goldstucker ; complied by Dennis W. Goodwin by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Atlanta, Ga. : College of Business Administration, c1982
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.124 M374.

The essence of consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 B587E.

The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. by
Material type: Text Text; Format: print ; Literary form: ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw Hill Education, c2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H356U 2014.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western/Thomson Learning, c2001
Availability: Not available: Checked out (1).

Designing for children : marketing design that speaks to kids / Catharine Fishel by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Gloucester, Mass. : Rockport, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .C33 F573D.

Consumer behavior : a strategic approach / Henry Assael. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, c2004
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.32 A872C, ...

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 P373A 2006.

Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Edition: Updated and rev. ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 G623E 2009.

Consumer-brand relationships : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2012
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.5 C667, ...

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