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Brands : meaning and value in media culture / Adam Arvidsson by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A784B.

Google AdWords for dummies / by Howie Jacobson, Kristie McDonald, Joel McDonald. by Series: For dummies
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: No items available.

Social customer experience : engage and retain customers through social media / Dave Evans, Joe Cothrel. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Sybex, c2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 E926S 2014.

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Addison Wesley, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 L382E.

The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 P696H 2012.

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Pearson/Addison Wesley, c2004
Availability: No items available.

Cybermarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : AMACOM, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I57 K434C.

BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Palgrave Macmillan, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 A325B.

Now or never : how companies must change today to win the battle for the Internet consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Orion Business, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 M622N.

Microsoft Site server 3 bible by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Foster City, Calif. : IDG Books Worldwide, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I57 H377M.

Annual of Web production'02
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Japan : A.G., c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I57 A568 2002.

EBay, Inc. [electronic resource] : The Online Auction Industry / Anthony D'Andrea by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, Pa.: Idea Group Publishing, c2004
Online resources:
Availability: No items available.

You branding : reinventing your personal identity as a successful brand / Mark Cijo ; foreword by Mike Atack. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: [United State] : Printed by CreateSpace, 2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 C546Y 2014.

Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 R396C.

Net, blogs and rock 'n' roll : how digital discovery works and what it means for consumers, creators and culture / David Jennings by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Nicholas Brealey, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: ML3790 J466N.

AdWords for dummies / by Howie Jacobson by Series: For dummies
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 J326A.

The e-commerce arsenal : 12 technologies you need to prevail in the digital arena by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : AMACOM, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 G879E.

Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy every time / Maria Veloso. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2005
Online resources:
Availability: No items available.

Killer Web content : make the sale, deliver the service, build the brand / Gerry McGovern by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : A & C Black, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: TK5105.888 M323K.

Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman. by Series: Wiley CIO series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Hoboken : John Wiley & Sons, ©2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 W446D 2015.

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