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Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623C.

Getting the best from agencies : and other outside services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S647G.

Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, NY : HarperBusiness, 2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C446H 2013.

Creating and marketing new products and services / Rosanna Garcia. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boca Raton : CRC Press, c2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.153 G372C 2014, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 8th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 S343C 2004.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Pearson/Prentice Hall, c2010
Availability: Not available: Checked out (1).

Conservation tourism / Ralf Buckley by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Wallingford : CABI, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: G156.5 .E26 B824C.

Sales forecasting management / John T. Mentzer & Carol C. Bienstock by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : Sage, c1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M467S.

Consumer behavior / Leon Schiffman ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 C667 2001.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 9th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2007.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2010.

Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit. by
Edition: Eleventh editionGlobal edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Boston, Mass. : Pearson, ©2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2015.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 1997.

Consumer behavior and marketing action by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1995
Availability: No items available.

Enter at your own risk : HMO participation and enrollment in the medicare risk market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass : National Bureau of Economic Research, 1999
Availability: No items available.

Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623E.

A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 K563M.

The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Boston, Mass. : Harvard Business Review Press, ©2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S933A 2016.

Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gobé. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Allworth Press, c2002
Other title:
  • 10 commandments for transforming brands in a consumer democracy
  • Ten commandments for transforming brands in a consumer democracy
Online resources:
Availability: No items available.

Export entry and exit by German firms by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass : National Bureau of Economic Research, 1998
Availability: No items available.

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