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Creative strategy in advertising by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif. : Wadsworth Pub. Co., 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 J484C 1995.

How to write advertising that sells by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1968
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 B423H 1968.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 1996.

How advertising works : the role of research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 H682.

Positioning : the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827.2 R537P.

An architect's guide to fame [electronic resource] / edited by Paul Davies and Torsten Schmiedeknecht ; photography by Julie Cook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Elsevier : ©2005
Online resources:
Availability: No items available.

Strategic advertising campaigns by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC, 1995
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 S384S 1995, ...

Bottom-up marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1989
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R53B.

The best of Ad campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rockport, Mass. : Rockport, 1988
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 B568B.

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146.I58 O544 2007.

Hey, whipple, squeeze this! : the classic guide to creating great ads / by Luke Sullivan ; with Sam Bennett. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5825 S944H 2012, ...

Advertising research : message, medium and context / Patrick de Pelsmacker, Nathalie Dens (eds.). by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Antwerpen : Garant, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5814 A383.

Adland : a global history of advertising / Mark Tungate. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; : Kogan Page, 2013
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 T863A 2013, ...

Copywriting / Rob Bowdery. by Series: Basics advertising ; 1.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lausanne : AVA Academia, c2008
Availability: Not available: Checked out (1).

Advertising in Tourism and Leisure Electronic Resources / Nigel Morgan and Annette Pritchard by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Butterworth-Heinemann, 2001
Online resources:
Availability: No items available.

Advertising secrets of the written word : the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs / Joseph Sugarman by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Las Vegas, Nev. : DelStar, c1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 S932A.

The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin by Series: Management and organization series
Edition: International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill, c1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827.2 T768N 1996.

Buy this book! : understanding advertising and getting the most out of your advertising dollar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : American Marketing Association, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M378B.

How to produce effective TV commercials by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .T42 W447H 1994.

Shockvertising : publicidad / selected by Miquel Abellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English, Spanish
Publication details: Barcelona. : Monsa, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 S562 2013.

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