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Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 E326D.

The advertising portfolio : creating an effective presentation of your work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1990
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5828.4 B377A.

Cram101 textbook outlines to accompany : Advertising and integrated brand promotion, O'Guinn, Allen, Semenik, 3rd edition by Series: Cram101 textbook outlines
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [S.l.] : Academic Internet Publishers, c2007
Other title:
  • Advertising and integrated brand promotion : O'Guinn, Allen, Semenik, 3rd edition
  • Outlines & highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews
  • Outlines and highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 C725.

The right portfolio for the right job by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, D.C., Wash. : Supon Design Group, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5828.4 S966R.

Advertising transformed : the new rules for the digital age / Fons Van Dyck. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 V362A 2014, ...

The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 G477U.

The craft of copywriting / June A. Valladares by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi : Response, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 V344C.

Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan by
Edition: 2nd ed. , new and improved
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 S944H 2003.

Advertising on the internet : how to get your message across on the World Wide Web / Steven Armstrong by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I58 A757A 2001.

How to make your advertising twice as effective at half the cost by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1986
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 L484H.

Strategic brand communication campaigns. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S384S 1999.

Positioning [electronic resource] : the battle for your mind / by Al Ries and Jack Trout. by
Edition: 20th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, c2001
Online resources:
Availability: No items available.

The unwritten rules of copywriting [electronic resource] : a guide to better press, poster, TV, radio and web site advertising / Dominic Gettins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2000
Online resources:
Availability: No items available.

Advertising. Volume 1, Advertising management / edited by Chris Hackley by Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : SAGE, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A383.

Advertising management by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1982
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A243A 1982.

The young & rubicam traveling creative workshop by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1990
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 N674Y.

Advertising now. print / ed. Julius Wiedemann by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Koln : Taschen, [2006?]
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A383.

StreetSmart marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Wiley, 1989
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 S587S.

Creative advertising : an introduction / Miriam Sorrentino. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 S677C 2014, ...

Advertising design in Japan vol. 29 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tokyo : Rikuyo-sha, 1992
Availability: Items available for loan: BU Library and Learning Space (2)Call number: NC998.6 .J3 A383, ...

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