Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 1633 results.

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		Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by Pulizzi, Joe Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill Education, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 P844E, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Social customer experience : engage and retain customers through social media / Dave Evans, Joe Cothrel. by Evans, Dave, 1956- Cothrel, Joseph P Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Sybex, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 E926S 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Follow me! : creating a personal brand with twitter / Sarah-Jayne Gratton. by Gratton, Sarah-Jayne Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Wiley, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 G727F. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Valuable content marketing : why quality content is key to business success / Sonja Jefferson & Sharon Tanton. by Jefferson, Sonja Tanton, Sharon Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 J433V, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Mobile magic : the saatchi & saatchi guide to mobile marketing / Tom Eslinger. by Eslinger, Tom Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2014 Other title: Mobile magic : the saatchi and saatchi guide to mobile marketing Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 E844M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Integrated communication : synergy of persuasive voices by Thorson, Esther, ed Moore, Jeri, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 T467I. Place hold Save to lists Add to cart (remove)
		Going to market : distribution systems for industrial products / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan by Corey, E. Raymond Cespedes, Frank V Rangan, V. Kasturi Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 C673G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Public relations in the marketing mix : introducing vulnerability relations by Goldman, Jordan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 G642P. Place hold Save to lists Add to cart (remove)
		Do not disturb : hotel graphics & branding / edited and produced by Sandu Publishing Co., Ltd. Material type: Text; Format: print Publication details: Singapore : Page One, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: TX911.3 .M3 D666 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey by Varey, Richard J, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 V373R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt by Vollmer, Christopher Precourt, Geoffrey Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 V644A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services / Cameron S. Foote. by Foote, Cameron S Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : W.W. Norton, c2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415 F667C, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Social media marketing : a strategic approach / Melissa S. Barker ... [et al.]. by Barker, Melissa S Edition: International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western Cengage Learning, c2013 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Creativity and data marketing : a practical guide to data innovation / Becky Wang by Wang, Becky [author] Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 W363C 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Digital luxury : transforming brands & consumer experiences / Wided Batat by Batat, Wided [author] Series: Princeton studies in complexity Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, 2019 Other title: Digital luxury : transforming brands and consumer experiences Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 B372D 2019. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications : brands, experiences and participation / Chris Fill. by Fill, Chris [author.] Edition: Sixth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		You branding : reinventing your personal identity as a successful brand / Mark Cijo ; foreword by Mike Atack. by Cijo, Mark [author] Atack, Mike [author of forword] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [United State] : Printed by CreateSpace, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 C546Y 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Direct marketing : strategy, planning, execution / Edward Nash by Nash, Edward L Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw - Hill, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 N373D 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing professional services : practical approaches to practice development by Forsyth, Patrick Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD8038 .A1 F677M 1999. Place hold Save to lists Add to cart (remove)
		International marketing / Michael R. Czinkota, Ilkka A. Ronkainen by Czinkota, Michael R Ronkainen, Ilkka A Edition: 2002 update ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Fort Worth, Tex. : Harcourt College, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 C946I 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)

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