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Cases in advertising and communications management by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 G739C 1992.

The advertising agency business : the complete manual for management & operation / Eugene J. Hameroff. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Other title:
  • The advertising agency business : the complete manual for management and operation
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 6178 H353A 1998.

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Series: Routledge advances in management and business studies
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H344R.

Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Series: Routledge advances in management and business studies ; 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2002
Online resources:
Availability: No items available.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 1996.

Advertising and PR / Alison Corke by Series: Pan management guides
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pan, 1986
Other title:
  • Advertising & public relations
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 C674A.

Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thames & Hudson, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 P742C.

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444A 2008.

Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lanham, Md. : Rowman & Littlefield, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A664C.

How to get the best advertising from your agency : how it works, how to work with it... a management primer for advertisers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1983
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S249H.

Fashion sales promotion : the selling behind the selling / Pamela M. Phillips, Ellye Bloom, John D. Mattingly by Series: The Wiley retail fashion merchandising and management series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Wiley, c1985
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .C44 P444F.

Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A.

Promotional strategy : managing the marketing communications process by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E533P 1994.

New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Old Tappan, New Jersey : Pearson Education, 2015
Other title:
  • Managing at the intersection of globalization, localization and personalization
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 L533N 2015, ...

Creative advertising : an introduction / Miriam Sorrentino. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 S677C 2014, ...

Crisis communications : a casebook approach / Kathleen Fearn-Banks by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD59 F427C 2002, ...

Crisis communications : a casebook approach : student workbook / Kathleen Fearn-Banks by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C 2002.

Crisis communications : a casebook approach / Kathleen Fearn-Banks by Series: Communication series / Jennings Bryant/Dolf Zillmann, general editors
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, 2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C 2011.

Guerrilla marketing : secrets for making big profits from your small business by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 L484G 1998.

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson by
Edition: 4th ed. , completely updated and expanded ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415 L484G 2007.

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