BU Library and Learning Space

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Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Pedro Eloy. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [S.l. : s.n.], c2011
Other title:
  • Buy me! : swaying minds and influencing behaviours through mainstream advertising
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5823 E469B, ...

Cram101 textbook outlines to accompany : Advertising and integrated brand promotion, O'Guinn, Allen, Semenik, 3rd edition by Series: Cram101 textbook outlines
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [S.l.] : Academic Internet Publishers, c2007
Other title:
  • Advertising and integrated brand promotion : O'Guinn, Allen, Semenik, 3rd edition
  • Outlines & highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews
  • Outlines and highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 C725.

A practical guide to integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 B726P.

International advertising : communicating across cultures / Barbara Mueller by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Belmont, Calif. : Wadsworth Pub. Co., c1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M834I.

Integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 P524I.

Direct response television : the authoritative guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .T42 B722D.

Copy chasers on creating business-to-business ads by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 L384C.

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