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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 O384A 2003.

Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2008
Other title:
  • Kellogg on advertising and media : the Kellogg School of Management
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444.

The medium is the message : and 50 other ridiculous advertising rules / editorial director: Anneloes van Gaalen. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : BIS, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5825 M424.

Ogilvy on advertising in the digital age / Miles Young. by
Edition: First U.S. edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Bloomsbury, 2018
Other title:
  • Advertising in the digital age
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 Y686O 2018, ...

Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 L822G. Not available: Checked out (1).

Broadcast advertising copywriting / William L. Hagerman by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Focal Press, c1990
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .B74 H333B.

50 years of advertising as seen through the eyes of advertising age 1930-1980 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Crain Communications, 1980
Availability: No items available.

Copywriting for the electronic media : a practical guide / Milan D. Meeske by
Edition: 6th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Wadsworth, Cengage Learning, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 M437C 2009.

Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 L822G. Not available: Checked out (1).

Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A 2011.

Copywriting for the electronic media : a practical guide by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif. : Wadsworth Pub. Co., 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 M437C 1998.

Which ad pulled best? by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B877W 1996.

The radio & television commercial by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1989
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .B74 B664R 1988.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by
Edition: 4th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 O384A 2006.

Copywriting for the electronic media : a practical guide / Milan D. Meeske by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/Wadsworth, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 M437C 2003.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by
Edition: 5th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western Cengage Learning, c2009
Other title:
  • Advertising & integrated brand promotion
Availability: No items available.

Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444A.

Advertising media sourcebook by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 T874A 1997.

100 ways to create a great ad / Tim Collins. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King Publishing, 2014
Other title:
  • 100 ways to create a great advertising
  • One hundred ways to create a great ad
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 C644O 2014.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens by
Edition: 11th ed. , McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5821 A736C 2008.

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