BU Library and Learning Space

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623E.

The foundations of Paul Samuelson's revealed preference theory [electronic resource] : a study by the method of rational reconstruction / Stanley Wong. by Series: Routledge INEM advances in economic methodology ; 6
Edition: Revised edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2006
Online resources:
Availability: No items available.

Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gobé. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Allworth Press, c2002
Other title:
  • 10 commandments for transforming brands in a consumer democracy
  • Ten commandments for transforming brands in a consumer democracy
Online resources:
Availability: No items available.

Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk by Series: Hagley perspectives on business and culture
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Philadelphia, Pa. : Univ. of Pennsylvania Press, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: TT497 P762.

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 P466M 2011.

Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : Wiley, c2004
Online resources:
Availability: No items available.

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