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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
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Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 36 results.

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		Marketing communications : contexts, strategies and applications / Chris Fill by Fill, Chris Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times/Prentice Hall, 2002 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2002, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey & Barbara R. Lewis by Varey, Richard J, 1955- [ed.] Lewis, Barbara R [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, c2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Marketing communications : engagements, strategies and practice / Chris Fill by Fill, Chris Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times/Prentice Hall, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications : contexts, contents and strategies by Fill, Chris Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Financial Time/Prentice Hall, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 1999. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications : contexts, contents and strategies by Fill, Chris Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Financial Time/Prentice Hall, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 1999. Place hold Save to lists Add to cart (remove)
		Marketing communications : brands, experiences and participation / Chris Fill. by Fill, Chris [author.] Edition: Sixth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales / By Rich Blakeman. by Blakeman, Rich [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : McGraw-Hill Education ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.4 B524H 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by Katz, Helen E Series: LEA's communication series Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K379M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan by Wisner, Joel D Leong, G. Keong Tan, Keah-Choon Edition: International student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD38.5 W576P 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper by Bowersox, Donald J Cooper, M. Bixby Series: McGraw-Hill series in marketing Edition: International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 B683S 1992. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi by Simchi-Levi, David Kaminsky, Philip Simchi-Levi, Edith Series: The McGraw-Hill/Irwin series operations and decision sciences Edition: 3rd ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2008 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl by Chopra, Sunil Meindl, Peter Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 C466S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Modeling the supply chain / Jeremy F. Shapiro by Shapiro, Jeremy F Series: Duxbury applied series Edition: 2nd ed. , international student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/Brooks/Cole, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: TS161 S526M 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl by Chopra, Sunil Meindl, Peter Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 C466S 2004. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Knowledge, space, economy [electronic resource] / editors, John Bryson ... [et al.]. by Bryson, J. R, 1963- [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2001 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by Chopra, Sunil, 1960- [author.] Meindl, Peter, 1970- [author.] Edition: Sixth edition, Global edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 C466S 2016. Not available: Pre-Catalog (1). Found in Open Library: Place hold Save to lists Add to cart (remove)

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