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Marketing research project manual by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Minneapolis/St. Paul : West Pub. Co., 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 J372M 1996.

Brands, consumers, symbols, & research : Sidney J. Levy on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1 L489B.

Marketing research for managers by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C768M 1996.

A designer's research manual : succeed in design by knowing your clients + understanding what they really need / by Jenn + Ken Visocky O'Grady. by Series: Design field guides
Edition: Second edition, updated + expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Beverly, Massachusetts : Rockport Publishers, 2017Copyright date: ©2017
Online resources:
Availability: No items available.

Developing advertising with qualitative market research / Judith Wardle by Series: Qualitative market research : principle and practice ; 6
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 W372D.

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra by
Edition: International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M343B 2002.

Marketing research / David A. Aaker, V. Kumar, George S. Day by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 A243M 2007.

Methods beyond interviewing in qualitative market research / Philly Desai by Series: Qualitative market research : principle and practice ; 3
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 D472M.

Experiential expercises in marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1980
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 L824E.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci by
Edition: 9th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C487M 2005.

Marketing research for managers [electronic resource] / Sunny Crouch, Matthew Housden by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Butterworth-Heinemann, 2003
Online resources:
Availability: No items available.

Contemporary research in e-marketing [electronic resource] / Sandeep Krishnamurthy, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Idea Group Pub., c2006
Online resources:
Availability: No items available.

Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.]. by
Edition: 3rd ed.McGraw-Hill International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 E873 2013.

Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska by Series: Qualitative market research : principle and practice ; 2
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C479I.

Market research in travel and tourism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: No items available.

State of the art marketing research by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 B526S 1998.

Developing brands with qualitative market research / Jon Chandler and Mike Owen by Series: Qualitative market research : principle and practice ; 5
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C426D.

Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : SAGE, 2013
Other title:
  • Qualitative consumer and marketing research
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.2 B444Q, ...

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss by Series: Market research in practice series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C667.

Exploring marketing research / William G. Zikmund by Series: The Dryden Press series in marketing
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. : Dryden Press, c1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 Z545E 1997.

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