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Market leadership strategies for service companies : creating growth, profits, and customer loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 T477M.

Human relations for the hospitality industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Van Nostrand Reinhold, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: TX911.3 .C8 M377H.

Managing services marketing : text and readings by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex : Dryden Press, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 B373M 1999.

Services marketing : text, cases, & reading / Christopher H. Lovelock by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S.

Services Marketing by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S 1996.

Managing services marketing : text and readings by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex : Dryden Press, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 B373M 1992.

The service edge : 101 companies that profit from customer care by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : New American Library, 1989
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 Z454S.

Plant and service tours in operations management by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: T49.5 S353P 1998.

Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Free Press, c1990
Availability: No items available.

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson by
Edition: 3rd ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2006
Other title:
  • Services marketing : concepts, strategies, and cases
Availability: Not available: Checked out (1).

Product development for the service sector : lessons from market leaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Perseus, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1040.7 C666P.

The trends of direction on trade in services in Thailand : generating value-added in the midst of change / editors : Smith Boonchutima and Achara Boonchum by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Bangkok : International Institute for Trade and Development (Public Organization), 2019
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD9987 .T52 T736 2019, ...

How to get things right : a guide to finding and fixing service delivery problems / Beatriz Munoz-Seca ; translated by Michael Martin Roberts. by Series: IESE business collection
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Cham : Palgrave Macmillan, ©2019
Online resources:
Availability: No items available.

Yield management by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Continuum, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Y534 2000.

Service marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Milton : Wiley, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 S478.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: Seventh editionMcGraw-Hill Education international edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: New York, N.Y. : McGraw-Hill Education, ©2018
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2018.

Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.] by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Pearson/Prentice Hall, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9987 .A2 S478 2005.

Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner by
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2003.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
Edition: 5th ed. , McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2009. Not available: Checked out (1).

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed. , McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw Hill, 2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 9980.5 Z447S 2013.

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