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Promises of the good life : social consequences of private marketing decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1979
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 S473P.

The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926B 2014.

Marketing scales handbook : a compilation of multi-item measures volume III / Gordon C. Bruner II, Paul J. Hensel by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : American Marketing Association, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 B786M.

Social media marketing : a strategic approach / Melissa S. Barker [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Australia : Cengage Learnin, ©2017
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 B374S 2017, ...

Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, ©2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R637A 2014.

ROI of social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Wiley, 2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 P683R.

Think before you engage : 100 questions to ask before starting a social media marketing campaign / Dave Peck. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : John Wiley & Sons, c2011
Other title:
  • One hundred questions to ask before starting a social media marketing campaign
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 P424T 2011.

Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Bloomsbury, 2017
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940 .A2 B462S 2017.

Sports teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins. by Series: Integrated marketing communication
Material type: Text Text; Literary form: Not fiction
Publisher: Lanham, Md : Lexington Books, ©2019
Online resources:
Availability: No items available.

Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 Z555S 2013.

Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2013
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 R523T 2013, ...

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill, c2013
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 L484S, ...

Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng. by Series: For dummies
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., ©2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 Z555S 2015.

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : American Marketing Association, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 B786M.

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lincolnwood, Ill. : NTC Business, c2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 E274A.

No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Que, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 F344N.

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder. by
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Dallas, Tex. : BenBella Books, Inc., ©2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 H923Z 2016.

Internet marketing for entrepreneurs : using Web 2.0 strategies for success / Susan Payton by Series: Entrepreneurship and small business management collection
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Business Expert Press, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 P397I.

500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, LinkedIn, and more! / Andrew Macarthy ; edited by Jon Finegold. by
Edition: Spring 2014 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Bernardino, Calif. : [CreateSpace], 2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 M322F 2014.

Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Amsterdam : Elsevier, ©2015
Other title:
  • Incorporating fairness management
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12.A78 E834 2015.

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