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BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 270 results.

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		Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian Edition: Third editionReprinted Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926U 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The fast forward MBA in business planning for growth [electronic resource] / Philip Walcoff. by Walcoff, Philip Series: The fast forward MBA series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley & Sons, c1999 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe by Chasser, Anne H Wolfe, Jennifer C Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.15 C427B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Good to great : why some companies make the leap--and others don't / Jim Collins by Collins, James Charles, 1958- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : HarperBusiness, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD57.7 C644G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. by Hamper, Robert J Material type: Text; Format: print ; Literary form: ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill Education, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H356U 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Business strategy in Asia : a casebook / Kulwant Singh, Nitin Pangarkar, Gaik Eng Lim by Singh, Kulwant Pangarkar, Nitin Lim, Gaik Eng Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson Lerning, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 S563B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Do IT smart : seven rules for superior information technology performance by Kempis, Rolf-Dieter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.2 D647. Place hold Save to lists Add to cart (remove)
		Strategic synergy by Campbell, Andrew, ed Luchs, Kathleen Sommers, ed Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : International Thomson Business Press, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 S772 1998. Place hold Save to lists Add to cart (remove)
		Levers of control : how managers use innovative control systems to drive strategic renewal by Simons, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD31 S556L. Place hold Save to lists Add to cart (remove)
		Corporate strategy and business planning by Bennett, Roger Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : M&E Pitman, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 B466C. Place hold Save to lists Add to cart (remove)
		Marketing strategy : customers and competition by Schnaars, Steven P Edition: 2nd rev. and updated ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S362M 1998. Place hold Save to lists Add to cart (remove)
		Early warning [electronic resource] : using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies / Ben Gilad. by Gilad, Benjamin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, c2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Research handbook on strategic communication / edited by Jesper Falkheimer, Mats Heide by Falkheimer, Jesper [editor.] Heide, Mats [editor.] Material type: Text; Format: print ; Literary form: Not fiction Copyright date: Cheltenham : Edward Elgar Publishing, ©2022 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Value proposition design : how to create products and services customers want / written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos. by Osterwalder, Alexander Series: Strategyzer series Material type: Text; Format: print ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.5 V348 2014, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole by Donaldson, Bill O'Toole, Tom Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 D662S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Global strategy : global dimensions of strategy / Stephen Tallman by Tallman, Stephen Series: Global dimensions of business series Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 T344G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Making decisions by Heller, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Doring Kindersley, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.23 H444M. Place hold Save to lists Add to cart (remove)
		The only sustainable edge : why business strategy depends on productive friction and dynamic specialization / John Hagel III, John Seely Brown by Hagel III, John Brown, John Seely Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 H333O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Agency mania : harnessing the madness of client/agency relationships for high-impact results / Bruno Gralpois. by Gralpois, Bruno Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : SelectBooks, c2010 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.13 G724A, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Competing with information : a manager's guide to creating business value with information content by Marchand, Donald A., ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : Wiley, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.213 C656. Place hold Save to lists Add to cart (remove)

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