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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 P373A 2006.

Disseminating research changing practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: R852 D866D.

Advertising campaign strategy : a guide to marketing communication plans by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Dryden Press, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2000.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2004.

Psychophysiological measurement and meaning : cognitive and emotional processing of media / Robert F. Potter, Paul D. Bolls. by Series: Communication series / Jennings Bryant/Dolf Zillmann, general editors
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, 2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: P 96 .P75 P677P.

100 innovative ideas for Florida's future by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Washington, D.C., Wash. : Regnery, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HN79 .F63 O533.

The beginnings of communication study in America : a personal memoir by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: P91.5 .U6 S372B.

Cultures and organizations : software of the mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM258 H637C.

A Guide to Publishing in Scholarly Communication Journals [electronic resource] / by Mark L. Knapp and John A. Daly. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
Online resources:
Availability: No items available.

Exploring family theories / Suzanne R. Smith ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Oxford Univ. Press, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HQ519 E964 2009.

Arguing in communities / Gary Layne Hatch by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Mountain View, Calif. : Mayfield Pub. Co., c1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: P301.5 .P47 H372A 1999.

Analyzing media messages : using quantitative content analysis in research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: P93 R533A.

A guide to empirical research in communication : rules for looking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: H61.8 S957G.

Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, and Frederick Fico. by Series:
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, N.Y. : Routledge/Taylor & Francis Group, 2014
Availability: Not available: Checked out (1).

Political communication : issues and strategies for research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly Hills, Calif. : Sage, 1975
Availability: Items available for loan: BU Library and Learning Space (2)Call number: JA86 P644, ...

Accessing and browsing information and communication [electronic resource] / Ronald E. Rice, Maureen McCreadie, and Shan-Ju L. Chang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, 2001
Online resources:
Availability: No items available.

Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival / Geert Hofstede, Gert Jan Hofstede, Michael Minkov by
Edition: 3rd ed. , rev. and expanded
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw Hill, c2010
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HM1211 H637C 2010, ...

Symbolic theories in applied communication research : Bormann, Burke and Fisher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cresskill, N.J. : Hampton Press, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: P91.3 C723S.

Different brains different approaches : successful neuro advertising for male and female / Huub van Osch. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Amsterdam : Bis Publishers, 2016
Availability: No items available.

Social scientists meet the media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM258 S624.

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