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Marketing : concepts and strategies / Sally Dibb ... [et al.] by
Edition: European ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : , c1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M374 1991.

Elements of marketing by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1965
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 C668C 1965.

Marketing theory : the philosophy of marketing science by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1983
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 H867M.

Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Wiley, 1979
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M374M.

Effective marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R362E.

Marketing management and strategy / Peter Doyle by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Prentice Hall, 1994
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 D694M, ...

Basic marketing : a managerial approach / by E. Jerome McCarthy and William D. Perreault by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Homewood, Ill. : Irwin, 1984
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M322B.

Principles of marketing by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K674P 1999.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy by
Edition: 12th ed. , McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill Irwin, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 P477E 2010.

Marketing above the noise : achieve strategic advantage with marketing that matters / Linda J. Popky. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Brookline, MA : Bibliomotion, 2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 P664M 2015.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 P447M 2002.

Direct and interactive marketing / Adrian Sargeant, Douglas C. West by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford Univ. Press, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 S273D.

The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw-Hill Education, c2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 W347P, ...

StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Austin, Tex. : Greenleaf Book Group Press, c2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 S536S 2014, ...

Essentials of marketing communications / Jim Blythe by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 B597E 2003.

Marketing channels / Barry Berman by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Wiley, c1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 B475M.

Marketing channels : a relationship management approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 P447M.

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 N483N.

Successful direct marketing methods by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 S766S 1992.

Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5414 S282C, ...

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