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Dual restructuring : a two-way route to survival and competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire : Macmillan Press, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 K763D.

International marketing management by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 J346I 1996.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. : Dryden Press, c1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H877B 1998.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Hoboken, N.J. : Wiley, ©2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 S647E 2016.

Management information for marketing and sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinmann, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H563M.

Marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1984
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C684M.

Marketing research : an applied approach by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 K566M 1991.

Integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1994
Availability: No items available.

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : AMACOM, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 M373O.

Football brands / Sue Bridgewater. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2010
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69.B7 B742F, ...

Destination marketing : creating memorable tourism experiences / Rupa Rathee, Pallavi Rajain. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Palm Bay, Fl. : Apple Academic Press, 2023
Availability: Items available for loan: BU Library and Learning Space (1)Call number: G155.A1 R373D 2023.

Places : identity, image and reputation / Simon Anholt by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: G155 .A1 A536P.

Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York : Routledge, 2015
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 K383D 2015, ...

Marketing communications management : concepts and theories, cases and practices / Paul Copley by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C664M.

Brands of faith : marketing religion in a commercial age / Mara Einstein by Series: Religion, media, and culture
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: BV652.23 E367B.

A reader in marketing communications / edited by Philip J. Kitchen ... [et al.] by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2005
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 R422, ...

Direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Charles E. Merrill Pub. Co., 1986
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 K379D.

Marketing communications strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y473M.

Practical marketing for your small retail business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1981
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 B726P.

Feedback : direct and interactive marketing / Roger Ortuno Flamerich by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Page One, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 O778F.

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