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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 O644.

Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Irwin McGraw-Hill, c2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 H347M.

Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.2 H347M, ...

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by Series: LEA's communication series
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K379M 2003.

Marketing research : within a changing information environment / Joseph F. Hiar, Jr., Robert P. Bush, David J. Ortinau by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 H347M 2003.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : SAGE, c2011
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.3 H362 2011, ...

Conducting market research for international business / S. Tamer Cavusgil ... [et al.] by Series: International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editors
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Business Expert Press, 2009
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.2 C662, ...

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 H347M 2006.

A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn + Kenneth Visocky O'Grady by Series: Design field guides
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Gloucester, Mass. : Rockport, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1001.6 V576D.

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Series: Advertising and consumer psychology
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 D583.

A designer's research manual : succeed in design by knowing your clients + understaning what they really need / by Jenn+Ken Visocky O'Grady. by Series: Design field guides
Edition: Second edition, Updated + Expanded
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Beverly, Mass. : Rockport Publishers, 2017
Other title:
  • A designer's research manual : succeed in design by knowing your clients and understaning what they really need
Availability: Not available: Checked out (1).

Tourism planning and destination marketing / edited by Mark Anthony Camilleri. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Bingley, UK : Emerald publishing, 2019Copyright date: ©2019
Online resources:
Availability: No items available.

Management information for marketing and sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinmann, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H563M.

Creativity and data marketing : a practical guide to data innovation / Becky Wang by Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Kogan Page, 2017
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 W363C 2017.

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : Dearborn Trade, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 D369W.

Category management : positioning your organization to win by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 C373.

Marketing intelligence : discover what your customers really want and what your competitors are up to by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Bussiness One Irwin, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 S284M.

A managerial introduction to marketing by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1976
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S728M 1976.

Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen by
Edition: 9th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western Cengage Learning, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 C946P 2010.

Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publisher: Charlottesville, Va. : Darden Business Publishing, 2021
Online resources:
Availability: No items available.

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