Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

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Your search returned 15 results.

Results
		Image from Amazon.com	Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison by Aitchison, Jim Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2004 Other title: Cutting edge advertising II Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A372C 2004. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising age handbook of advertising by Lewis, Herschell Gordon Nelson, Carol Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 L484A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cutting edge advertising : how to create the world's best print for brands in the 21st century by Jim, Aitchison Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Prentice Hall, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A372C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The complete guide to advertising / Torin Douglas by Douglas, Torin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Secaucus, N.J. : Chartwell, 1984 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 D683C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill by Hahn, Fred E, 1925- Davis, Tom Killian, Bob Magill, Ken Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 H336D 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertising handbook / Sean Brierley by Brierley, Sean Series: Media practice Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B743A 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins by Gettins, Dominic Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 G477H 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman by Sugarman, Joseph Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2007 Other title: Copywriting handbook Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 S932A. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The complete advertising and marketing handbook : your twenty-first century advertising and marketing manual is available right now by Lewis, Herschell Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Bonus, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 L484C. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Kick-ass copywriting in 10 easy steps : build the buzz and sell the sizzle / Susan Gunelius by Gunelius, Susan Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [Irvine, Calif.] : Entrepreneur Press, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 G863K 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
			How to create and deliver winning advertising presentations by Moriarty, Sandra Duncan, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.8 .P73 M674H. Place hold Save to lists Add to cart (remove)
			The ad game : playing to win / G. Robert Cox, Edward J. McGee by Cox, G. Robert McGee, Edward J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1990 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 C69A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Managing intellectual property in the advertising industry. by World Intellectual Property Organization (WIPO) Series: Creative industries ; booklet no. 5 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Geneva : World Intellectual Property Organization (WIPO), 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: K 1401 M362. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Write on target : the direct marketer's copywriting handbook by Stein, Donna Baier Kemske, Floyd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5730 S734W. Place hold Save to lists Add to cart (remove)
			Talk your way : English speaking for communication arts / Visara Ekahitanond ; Bangkok University. by Visara Ekahitanond Bangkok University Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Pathum Thani : Bangkok Univ. Press, 2011 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: PE 1116 .C65 V572T. Save to lists Add to cart (remove)