Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 29 results.

Results
			How advertising works : the role of research by Jones, John Philip, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 H682. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising research : message, medium and context / Patrick de Pelsmacker, Nathalie Dens (eds.). by Pelsmacker, Patrick de [ed.] Dens, Nathalie [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Antwerpen : Garant, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5814 A383. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Successful advertising research methods by Haskins, Jack Kendrick, Alice Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 H374S. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.] by Morrison, Margaret A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Sage, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 U846. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising research : theory and practice by Davis, Joel J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 D384A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and public relations research / Donald W. Jugenheimer ... [et al.] by Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5814 A383. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Methods beyond interviewing in qualitative market research / Philly Desai by Desai, Philly Series: Qualitative market research : principle and practice ; 3 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 D472M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Analysis and interpretative in qualitative market research / Gill Ereaut by Ereaut, Gill Series: Qualitative market research : principle and practice ; 4 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 E732A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	An introduction to qualitative market research / Mike Imms and Gill Ereaut by Imms, Mike Ereaut, Gill Series: Qualitative market research : principle and practice ; 1 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 I457I. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Delivering results in qualitative market research / Geraldine Lillis by Lillis, Geraldine Series: Qualitative market research : principle and practice ; 7 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 L544D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Developing brands with qualitative market research / Jon Chandler and Mike Owen by Chandler, Jon Owen, Mike Series: Qualitative market research : principle and practice ; 5 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C426D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska by Chrzanowska, Joanna Series: Qualitative market research : principle and practice ; 2 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C479I. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Developing advertising with qualitative market research / Judith Wardle by Wardle, Judith Series: Qualitative market research : principle and practice ; 6 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 W372D. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Tobacco advertising : economic theory and international evidence by Saffer, Henry Chaloupka, Frank Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : National Bureau of Economic Research, 1999 Availability: No items available. Save to lists Add to cart (remove)
			Getting the best from agencies : and other outside services by Smith, Geoffrey Hart, Norman, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S647G. Place hold Save to lists Add to cart (remove)
			Package design & brand identity : 38 case studies of strategic imagery for the marketplace by Coleman, Lipuma, Segal & Morrill Forrester, Joyce, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Rockport, Mass. : Rockport, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 P324. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Designing for children : marketing design that speaks to kids / Catharine Fishel by Fishel, Catharine Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .C33 F573D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by Parente, Donald E Edition: 4th ed. , international student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 P373A 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising campaign strategy : a guide to marketing communication plans by Parente, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik Du Plessis by Du Plessis, Erik Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Millward Brown, 2005 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 D864A, ... Found in Open Library: Place hold Save to lists Add to cart (remove)