BU Library and Learning Space

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The paradox of choice : why more is less / Barry Schwartz. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Ecco, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF 611 S382P.

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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H362.

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Building brands & believers : how to connect with consumers using archetypes / Kent Wertime by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Wiley, c2002
Other title:
  • Building brands and believers : how to connect with consumers using archetypes
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 W477B.

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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Koganpage, 2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 L562B.

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Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Penguin Books, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HB74.P8 T424N 2009.

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Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein. by
Edition: Updated edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: [London] : Penguin Books, 2021
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HB74 .P8 T424N 2021.

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