Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 26 results.

Results
			What determines individual trade policy preferences? by Scheve, Kenneth F Slaughter, Matthew J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : National Bureau of Economic Research, 1998 Availability: No items available. Save to lists Add to cart (remove)
		Image from Amazon.com	Ten key customer insights : unlocking the mind of the market / Robert Schieffer by Schieffer, Robert Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343T. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Corporate branding : areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi. by Melewar, T. C [editor.] Alwi, S. F. Syed [editor.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, Taylor & Francis Group, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 C676 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM c2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II by Gilmore, James H Pine II, B. Joseph Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 G545A. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen by McEwen, William J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Gallup Press, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 M323M. Place hold Save to lists Add to cart (remove)
			Consumers in context : the BPM research program by Foxall, Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 F692C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Discrete choice methods with simulation / Kenneth E. Train by Train, Kenneth E Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Cambridge : Cambridge Univ. Press, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.23 T724D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by Eyal, Nir [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York Portfolio Penguin 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.153 E924H 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Customer behavior : consumer behavior and beyond by Sheth, Jagdish N Mittal, Banwari Newman, Bruce I Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S537C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. by Ries, Eric Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Crown Business, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 62.5 R537L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The customer marketing method : how to implement and profit from customer relationship management by Curry, Jay Curry, Adam Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C877C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by Gobe, Marc Edition: Updated and rev. ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Allworth Press, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 G623E 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe by Gobe, Marc Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Allworth Press, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Cool search [electronic resource]: keeping your organization in touch and on the edge / Jean Lammiman and Michel Syrett. by Lammiman, Jean Syrett, Michel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Capstone, 2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt by Solomon, Michael R Rabolt, Nancy J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940 .A2 S646C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon by Solomon, Michael R Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : AMACOM, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 S646C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Developing winning brand strategies / Lars Finskud by Finskud, Lars Series: Marketing strategy collection Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Business Expert Press, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.3 F567D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano by Rosen, John Turano, AnnaMaria Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Portfolio, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 R673S. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The economics of quality, grades, and brands by Bowbrick, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.157 B69. Place hold Save to lists Add to cart (remove)