Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 84 results.

Results
		Image from Amazon.com	Marketing plans : how to prepare them how to use them / Malcolm McDonald by McDonald, Malcolm, 1938- Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 M322M 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Strategic marketing planning and evaluation by Lancaster, Geoffrey Massingham, Lester Hart, Norman, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 L362S. Place hold Save to lists Add to cart (remove)
			The marketing planning workbook : effective marketing for marketing managers by Dibb, Sally Simkin, Lyndon Bradley, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D522M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman. by Signorelli, Jim Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Austin, Tex. : Greenleaf Book Group Press, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 S536S 2014, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Storybranding : creating standout brands through the power of story / Jim Signorelli. by Signorelli, Jim Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Austin, Tex. : Greenleaf, c2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.1255 S536S, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing : a guide to the fundamentals / Patrick Forsyth. by Forsyth, Patrick Series: Economist books Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Profile, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 F677M 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Tourism planning and destination marketing / edited by Mark Anthony Camilleri. by Camilleri, Mark Anthony, 1976- [editor.] Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bingley, UK : Emerald publishing, 2019Copyright date: ©2019 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	The marketing plan : a step-by-step guide / John Westwood by Westwood, John Series: Professional paperbacks Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 W477M 2004. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing plans with a winning edge by Hatton, Angela Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Pitman, 1996 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.13 H377M, ... Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. by Hamper, Robert J Material type: Text; Format: print ; Literary form: ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill Education, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H356U 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing plans : how to prepare them, how to use them / Malcolm McDonald by McDonald, Malcolm, 1938- Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Butterworth-Heinemann, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 M322M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar by Kumar, Nirmalya Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K852M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing strategy by Littler, Dale, ed Wilson, Dominic, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 L577M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services / Cameron S. Foote. by Foote, Cameron S Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : W.W. Norton, c2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415 F667C, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Developing, implementing, & managing an effective marketing plan by Goetsch, Hal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 G637D. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic marketing planning / Peter Reed by Reed, Peter W Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/Nelson, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 R432S 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing strategy by Fifield, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 F534M. Place hold Save to lists Add to cart (remove)
			Marketing strategy by Fifield, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1996 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 F534M, ... Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Winning global markets : how businesses invest and prosper in the world's high-growth cities / Philip Kotler, Milton Kotler. by Kotler, Philip Kotler, Milton Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K674W 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. by Didner, Pam Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, New York : McGraw-Hill Education, c2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 D526G 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)