Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

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Your search returned 14 results.

Results
		Image from Amazon.com	Advertising age handbook of advertising by Lewis, Herschell Gordon Nelson, Carol Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 L484A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Ogilvy on advertising in the digital age / Miles Young. by Young, Miles [author.] Ogilvy, David, 1911-1999. Ogilvy on advertising Ogilvy & Mather [contributor.] Edition: First U.S. edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Bloomsbury, 2018 Other title: Advertising in the digital age Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 Y686O 2018, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising age : the principles of advertising at work by Thorson, Esther Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1989 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5813 .U6 T467A, ... Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Ads to icons : how advertising succeeds in a multimedia age / Paul Springer by Springer, Paul Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S674A 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising transformed : the new rules for the digital age / Fons Van Dyck. by Van Dyck, Fons Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 V362A 2014, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			The great marketing turnaround : the age of the individaul-and how to profit from it by Rapp, Stan Collins, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Plume, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R366G. Place hold Save to lists Add to cart (remove)
			50 years of advertising as seen through the eyes of advertising age 1930-1980 by Marin, Allan, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Crain Communications, 1980 Availability: No items available. Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer. by Springer, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, ©2007 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Age of propaganda : the everyday use and abuse of persuasion / Anthony R. Pratkanis and Elliot Aronson by Pratkanis, Anthony R Aronson, Elliot Edition: Rev. ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : W.H. Freeman, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM1221 P727A 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo by Cappo, Joe Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : McGraw-Hill, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 C366F. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy Erin Gleeson. by Thorson, Esther Duffy, Margaret Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western Cengage Learning, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813.U6 T467A 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Creative superpowers : equip yourself for the age of creativity / edited by Laura Jordan Bambach [and three others] by Bambach, Laura Jordan [editor] Earls, Mark [editor] Fiandaca, Daniele [editor] Morrison, Scott [editor] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Unbound, 2018 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD53 C732 2018. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The golden age of advertising-the 70s / edited by Jim Heimann ; with an introduction by Steve[n] Heller by Heimann, Jim, 1948- [ed.] Heller, Steven Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Koln : Taschen, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC998.5 .A1 G642 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Fashion, identity, image / Paul Jobling, Philippa Nesbitt and Angelene Wong. by Jobling, Paul [author.] Nesbitt, Philippa [author.] Wong, Angelene [author.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Bloomsbury Visual Arts, 2022 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)