Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 65 results.

Results
			Advertising management by Aaker, David A Myers, John G Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1982 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A243A 1982. Place hold Save to lists Add to cart (remove)
			Promotion management by Burnett, John J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : , 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 B876P. Place hold Save to lists Add to cart (remove)
			Promotion management & marketing communications by Shimp, Terence A Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S545P 1993. Place hold Save to lists Add to cart (remove)
			Advertising techniques and management by Zacher, Robert Vincent Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Irwin, 1967 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 Z323A 1967. Place hold Save to lists Add to cart (remove)
			Advertising and communication management by Ray, Michael L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1982 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 R39A. Place hold Save to lists Add to cart (remove)
			Association of National Advertisers guide to media management by Zeltner, Herbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Association of National Advertisers, 1995 Other title: ANA guide to media management Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 Z447A. Place hold Save to lists Add to cart (remove)
			ANTACID : a Southeast Asian advertising management simulation by Mays, Kenneth Smith, Tasman Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangkok : Oxford Univ. Press, 1982 Availability: Items available for loan: BU Library and Learning Space (5)Call number: HD30.26 M397A, ... Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic advertising management / Larry Percy, Richard Elliott by Percy, Larry Elliott, Richard Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.5 P472S 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Business to business advertising : a marketing management approach by Patti, Charles H Hartley, Steven W Kennedy, Susan L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 P377B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by Percy, Larry Elliott, Richard H Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, 2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5438.5 P472S 2012, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder by Calder, Bobby J [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2008 Other title: Kellogg on advertising and media : the Kellogg School of Management Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising management / Donald W. Jugenheimer and Larry D. Kelley. by Jugenheimer, Donald W Kelley, Larry D, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 J833A. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Affiliate program management : an hour a day / Evgenii "Geno" Prussakov. by Prussakov, Evgenii Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 P787A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444C. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Creating brand loyalty : the management of power positioning and really great advertising by Czerniawski, Richard D Maloney, Michael W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .B4 C937C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by Quelch, John A Farris, Paul W Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising. Volume 1, Advertising management / edited by Chris Hackley by Hackley, Christopher E [ed.] Series: SAGE library in marketing Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : SAGE, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A383. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by Kelley, Larry D, 1955- Jugenheimer, Donald W Sheehan, Kim Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5826.5 K444A 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Series: Management and organization series Edition: International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827.2 T768N 1996. Found in Open Library: Place hold Save to lists Add to cart (remove)