Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 23 results.

Results
		Image from Amazon.com	Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino Series: Routledge advances in management and business studies Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H344R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino, 1961- Series: Routledge advances in management and business studies ; 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	100 ways to create a great ad / Tim Collins. by Collins, Tim Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King Publishing, 2014 Other title: 100 ways to create a great advertising One hundred ways to create a great ad Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 C644O 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen by Applegate, Edd Johnsen, Art, 1944- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lanham, Md. : Rowman & Littlefield, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 A664C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Ads to icons : how advertising succeeds in a multimedia age / Paul Springer by Springer, Paul Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S674A 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer. by Springer, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, ©2007 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising management / Donald W. Jugenheimer and Larry D. Kelley. by Jugenheimer, Donald W Kelley, Larry D, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 J833A. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
			Handbook of advocacy advertising : concepts, strategies, and applications by Sethi, S. Prakash Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass : Ballinger Pub. Co., 1987 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.3 S473H. Place hold Save to lists Add to cart (remove)
			The 100 best TV commercials--and why they worked by Kanner, Bernice Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Times Business, 1999 Other title: One hundred best TV commercials Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .T42 K366O. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5823 K444C. Found in Open Library: Place hold Save to lists Add to cart (remove)
			When ads work : new proof that advertising triggers sales by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Lexington, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 J663W. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by Quelch, John A Farris, Paul W Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	How 30 great ads were made : from idea to campaign / Eliza Williams. by Williams, Eliza, 1973- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King Publishing, 2012 Other title: How thirty great ads were made Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 W544H 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Cases in advertising and communications management by Stephen, Greyser A Kopp, Robert J Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 G739C 1992. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Dimensional promotions by Carter, David E [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : HBT, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 D553. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Crisis communications : a casebook approach by Fearn-Banks, Kathleen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski by Rayport, Jeffrey F Jaworski, Bernard J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 R396C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Crisis communications : a casebook approach / Kathleen Fearn-Banks by Fearn-Banks, Kathleen Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD59 F427C 2002, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Crisis communications : a casebook approach : student workbook / Kathleen Fearn-Banks by Fearn-Banks, Kathleen Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Crisis communications : a casebook approach / Kathleen Fearn-Banks by Fearn-Banks, Kathleen Series: Communication series / Jennings Bryant/Dolf Zillmann, general editors Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 F427C 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)