Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 33 results.

Results
		Local cover image Image from Amazon.com	Ogilvy on advertising in the digital age / Miles Young. by Young, Miles [author.] Ogilvy, David, 1911-1999. Ogilvy on advertising Ogilvy & Mather [contributor.] Edition: First U.S. edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Bloomsbury, 2018 Other title: Advertising in the digital age Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 Y686O 2018, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Creative director's sourcebook by Souter, Nick Newman, Stuart Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macdonald Orbis, 1988 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5811 S687C. Place hold Save to lists Add to cart (remove)
			50 years of advertising as seen through the eyes of advertising age 1930-1980 by Marin, Allan, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Crain Communications, 1980 Availability: No items available. Save to lists Add to cart (remove)
		Image from Amazon.com	Adland : a global history of advertising / Mark Tungate. by Tungate, Mark, 1967- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London ; : Kogan Page, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 T863A 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising : a cultural economy / Liz McFall by McFall, Liz Series: Culture, representation, and identities Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 M323A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising in modern and postmodern times / Pamela Odih by Odih, Pamela Series: Theory, culture & society Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : Sage, 2007 Other title: Advertising in modern & postmodern times Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5811 O343A. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising, the uneasy persuasion : its dubious impact on American society by Schudson, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .U6 S382A. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	How 30 great ads were made : from idea to campaign / Eliza Williams. by Williams, Eliza, 1973- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King Publishing, 2012 Other title: How thirty great ads were made Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 W544H 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Conflicting accounts : the creation and crash of the Saatchi & Saatchi advertising empire by Goldman, Kevin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Simon & Schuster, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6181 .S22 G642C. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	100 ideas that changed advertising / Simon Veksner. by Veksner, Simon [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Laurence King Publishing, 2015 Other title: One hundred ideas that changed advertising Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
			Saatchi & Saatchi : the inside story by Fendley, Alison Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Arcade, 1995 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF6181 .S22 F462S, ... Place hold Save to lists Add to cart (remove)
			Soap, sex, and cigarettes : a cultural history of American advertising by Sivulka, Juliann Material type: Text; Format: print ; Literary form: Not fiction Publication details: Belmont, Calif. : Wadsworth Pub. Co., 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .U6 S588S. Place hold Save to lists Add to cart (remove)
			Advertising outdoors : watch this space! by Bernstein, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Phaidon, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5843 B476A. Place hold Save to lists Add to cart (remove)
			Hoopla / Crispin Porter + Bogusky ; [written with Warren Berger] by Berger, Warren Crispin Porter & Bogusky Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Brooklyn, N.Y. : PowerHouse, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6181 .C74 H666. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	A history of advertising / Stephane Pincas and Marc Loiseau ; foreword by Maurice Levy by Pincas, Stephane Loiseau, Marc Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hong Kong : Taschen, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5811 P562H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; English rivision Chris Allen ; French translation, Aurelie Daniel ; German translation, Jurgen Dubau. by Russell, Peter [ed.] Slingerland, Senta [ed.] Daniel, Aurelie [tr.] Allen, Chris Dubau, Jurgen [tr.] International Advertising Festival Limited Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Koln : Taschen, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: NC998.4 G353, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising today / Warren Berger by Berger, Warren Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: London : Phaidon, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B473A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Man appeal : advertising, modernism and men's wear / Paul Jobling by Jobling, Paul Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Berg, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .M38 J624M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Obey the giant : life in the image world / Rick Poynor by Poynor, Rick Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : August, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC998.4 P696O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	D&AD50 : 50 years of excellence in design and advertising and the people that made it happen / [editor, Rod Stanley]. by Stanley, Rod [ed.] Designers and Art Directors Association of the United Kingdom Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Cologne : Taschen, c2012 Other title: D and AD 50 : 50 years of excellence in design and advertising and the people that made it happen. Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC998.4 D362. Found in Open Library: Place hold Save to lists Add to cart (remove)