Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 32 results.

Results
			Best ads : humour in advertising by Saunders, Dave Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : B.T. Batsford, 1997 Other title: Humour in advertising Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 S286B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman by Krugman, Herbert E Krugman, Edward P [ed.] Series: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 K783C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy by O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 O832P. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester by Sutherland, Max Sylvester, Alice K Edition: 2nd ed. , new rev. international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Allen & Unwin, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 S973A 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Best ads : shock in advertising by Saunders, Dave Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : B.T. Batsford, 1996 Other title: Shock in advertising Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827 S286B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland by Sutherland, Max Edition: Rev. 3rd international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Allen & Unwin, 2008 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 S973A 2008, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and consumer citizenship : gender, images and rights by Cronin, Anne M, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 C766A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren. by Andrews, Marc, 1978- Leeuwen, Matthijs van Baaren, Rickert Bart van, 1975- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Bis Publishers, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 A627H 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra by Scott, Linda M [ed.] Batra, Rajeev [ed.] Series: Advertising and consumer psychology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF367 P477. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley. by Dooley, Roger, 1952- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.12615 D664B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik Du Plessis by Du Plessis, Erik Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Millward Brown, 2005 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 D864A, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch by Block, Martin P Schultz, Don E BIGresearch (Firm) Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Worthington, Ohio : Prosper , c2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 B562M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum. by Shrum, L. J [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Shock marketing : advertising, influence and family values / Joe Marconi by Marconi, Joe Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : Bonus, c1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .T42 M372S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum by Shrum, L.J [ed.] Series: Advertising and consumer psychology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827.9 P792. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Williams, Jerome D, 1947- [ed.] Lee, Wei-Na, 1957- [ed.] Haugtvedt, Curtis P, 1958- [ed.] Series: Advertising and consumer psychology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 D583. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P, 1958- [ed.] Herr, Paul M, 1956- [ed.] Kardes, Frank R [ed.] Series: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Psychology Press, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 H362. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Shock marketing : advertising, influence and family values / Joe Marconi by Marconi, Joe Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : Bonus, c1997 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF6146 .T42 M372S, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland by Sutherland, Rory, 1967- [author] Edition: First U.S. edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : William Morrow, 2019 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 R679A 2019. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	One great insight is worth a thousand good ideas : an advertising hall-of-famer reveals the most powerful secret in business / Phil Dusenberry by Dusenberry, Phil Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Portfolio, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 D873O. Found in Open Library: Place hold Save to lists Add to cart (remove)