Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 90 results.

Results
			Advertising age : the principles of advertising at work by Thorson, Esther Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1989 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5813 .U6 T467A, ... Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy Erin Gleeson. by Thorson, Esther Duffy, Margaret Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western Cengage Learning, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813.U6 T467A 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo by Cappo, Joe Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : McGraw-Hill, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 C366F. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Confessions of an advertising man by Ogilvy, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Atheneum, 1987 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .U6 O344C. Place hold Save to lists Add to cart (remove)
			Advertising research : theory and practice by Davis, Joel J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 D384A. Place hold Save to lists Add to cart (remove)
			Broadcast advertising : a comprehensive working textbook by Zeigler, Sherilyn K Howard, Herbert H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ames, Iowa : Iowa State Univ. Press, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .B74 Z443B 1991. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising organizations and publications : a resource guide by Jones, John Philip, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, 2000 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF HF5813 .U6 A383. Found in Open Library: Save to lists Add to cart (remove)
			Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors by Houk, Bob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Association of National Advertisers, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827.4 H684C. Place hold Save to lists Add to cart (remove)
			The best of retail advertising design by The National Retail Merchants Association PBC International Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Rizzoli International, 1988 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5816 N274B. Place hold Save to lists Add to cart (remove)
			The radio & television commercial by Book, Albert C Cary, Norman D Tannenbaum, Stanley I Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .B74 B664R 1988. Place hold Save to lists Add to cart (remove)
			Advertising, the uneasy persuasion : its dubious impact on American society by Schudson, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .U6 S382A. Place hold Save to lists Add to cart (remove)
			The book volume II : the American Advertising Awards Regional and National Addy winners by Davis, Chic, ed Tippett, Kit, ed Weinman, Chip, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Washington, D.C., Wash. : American Advertising Federation, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5816 D384B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The radio & television commercial by Book, Albert C Cary, Norman D Tannenbaum, Stanley I Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1988 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF6146 .B74 B664R 1988, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			The radio & television commercial by Book, Albert C Cary, Norman D Tannenbaum, Stanley I Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .B74 B664R 1996. Place hold Save to lists Add to cart (remove)
			The American Advertising Awards regional and national ADDY winners : the book volume IV by American Advertising Federation (AAF) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Washington, D.C., Wash. : The Federation, 1997 Other title: The book volume IV : the American Advertising Awards Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5816 A937A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Mad Ave : award-winning advertising of the 20th century / The Art Directors Club ; edited by Jackie Merri Meyer by Meyer, Jackie Merri [ed.] The Art Directors Club Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Universe, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .U6 M322. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertising agency business : the complete manual for management & operation / Eugene J. Hameroff. by Hameroff, Eugene J Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Business Books, c1998 Other title: The advertising agency business : the complete manual for management and operation Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 6178 H353A 1998. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Research in media promotion [electronic resource] / edited by Susan Tyler Eastman. by Eastman, Susan Tyler [ed.] Series: LEA's communication series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2014 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Truth, lies, and advertising : the art of account planning / by John Steel. by Steel, Jon Series: Adweek books Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Wiley, c1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 S733T. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The one show : advertising's best print, design, radio and TV. Volume 28 / editor Yash Egami by Egami, Yash [ed.] One Club for Art & Copy Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : One Club, c2006 Availability: Items available for loan: BU Library and Learning Space (2)Call number: NC1001.5 O537 2006, ... Found in Open Library: Place hold Save to lists Add to cart (remove)