Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

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Your search returned 867 results.

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		Local cover image Image from Amazon.com	The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete (Pete S.) [author] Edition: 3rd edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Thames & Hudson, 2016 Availability: Not available: Pending hold (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete (Pete S.) Edition: 2nd ed., rev. & expanded. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2014 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century by Jim, Aitchison Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Prentice Hall, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .T42 A372C. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Which ad pulled best? by Burton, Philip Ward Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Crain, 1975 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B877W 1975. Place hold Save to lists Add to cart (remove)
			Ideation / Nik Mahon. by Mahon, Nik Series: Material type: Text; Format: print ; Literary form: Fiction ; Audience: Specialized; Publication details: Lausanne : AVA Publishing SA, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 M336I 2011. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Advertising : concept and copy / George Felton. by Felton, George, 1947- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : W. W. Norton & Company, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 F447A 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese by Vilanilam, John V Varghese, Ajit Kuriakose Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New Delhi : Response, 2004 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 V542A, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			How to get the best advertising from your agency : how it works, how to work with it... a management primer for advertisers by Salz, Nancy L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1983 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S249H. Place hold Save to lists Add to cart (remove)
			Which ad pulled best? by Burton, Philip Ward Purvis, Scott C Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B877W 1991. Place hold Save to lists Add to cart (remove)
			The making of effective advertising by Patti, Charles H Moriarty, Sandra E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1990 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 P377M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij by Mooij, Marieke de, 1943- Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Prentice Hall, c1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M664A 1994. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertisement writing by Jefkins, Frank Material type: Text; Format: print ; Literary form: Not fiction Publication details: Estover : Macdonald and Evans, 1976 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 J434A. Place hold Save to lists Add to cart (remove)
			Advertising worldwide : concepts, theories and practice of international, multinational and global advertising by Mooij, Marieke K. de, 1943- Keegan, Warren J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Prentice Hall, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M664A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	International advertising : realities and myths by Jones, John Philip, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 I573. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Design secrets : advertising : 50 real-life projects uncovered / Lisa Hickey by Hickey, Lisa Series: The design secrets series Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 H524D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Kiss & sell : writing for advertising / Robert Sawyer by Sawyer, Robert Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lausanne : AVA, c2005 Other title: Kiss and sell : writing for advertising Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 S289K. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Clubspotting 2.0 : street & club culture / edited by Paolo Davoli & Gabriele Fantuzzi by Davoli, Paolo [ed.] Fantuzzi, Gabriele [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Modena : Happy, c2001 Other title: Clubspotting 2.0 : street and club culture Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 C582. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image	Advertising design by layout technique. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Tokyo : PIE International, ©2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 A383 2015. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cutting edge radio : how to create the world's best radio ads for brands in the 21st century / Jim Aitchison by Aitchison, Jim Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Prentice Hall, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .R3 A372C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / interviewed by Denis Higgins by Bernbach, William Higgins, Denis Series: A McGraw-Hill advertising classic Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5825 A776. Found in Open Library: Place hold Save to lists Add to cart (remove)