Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

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Your search returned 12 results.

Results
			Creating brand loyalty : the management of power positioning and really great advertising by Czerniawski, Richard D Maloney, Michael W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .B4 C937C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian. by Kazanjian, Kirk Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Crown Business, c2013 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff by Stiff, Dan Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 S743S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brand failures [electronic resource] / Matt Haig. by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003 Online resources: Publisher description Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor by Winsor, John, 1959- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : Dearborn Trade, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 W567B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand failures / Matt Haig by Haig, Matt Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 H343B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph by Joseph, Jim, 1963- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : AMACOM, c2010 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery by Fournier, Susan [editor] Breazeale, Michael, 1964- [editor] Avery, Jill [editor] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2015 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
			Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen by McEwen, William J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Gallup Press, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 M323M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The culting of brands : when customers become true believers / Douglas Atkin by Atkin, Douglas Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Portfolio, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A844C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Inside the Minds : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands [electronic resource] Series: Inside the Minds Material type: Text; Format: print ; Literary form: Not fiction Publication details: [Eagan, Minn.] : Aspatore Books, 2001 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by Gabay, Jonathan [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)