Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 246 results.

Results
		Image from Amazon.com	Joey Green's mealtime magic : more than 250 offbeat recipes using beloved brand-name products / Joey Green by Green, Joey Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Rodale, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: TX715 G733J. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker by Aaker, David A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, c1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A243M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products by Pettis, Chuck Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 1995 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HC79 .H53 P477T, ... Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand new justice : how branding places and products can help the developing world / Simon Anholt by Anholt, Simon Edition: Rev. ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A536B 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin by Davis, Melissa Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lausanne : AVA Publishing SA, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 D384M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	What makes winning brands different? : the hidden method behind the world's most successful brands by Buchholz, Andreas Wordemann, Wolfram Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : Wiley, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 B823W. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey by Riesenbeck, Hajo Perrey, Jesko Edition: 2nd ed. , rev. and enhanced ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Weinheim : Wiley-VCH, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 R537P 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day by Edwards, Helen, 1965- Day, Derek, 1949- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 E382C. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The world's greatest brands by Kochan, Nicholas, ed Interbrand Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 W674. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	On brand / Wally Olins by Olins, Wally Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .B7 O446O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Wally Olins : the brand handbook / Wally Olins by Olins, Wally Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .B7 O446W. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Harvard business review on brand management by Harvard business review Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 H378. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brands / Marcel Danesi by Danesi, Marcel, 1946- Series: Routledge introductions to media and communications Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 D363B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	From Altoids to Zima : the surprising stories behind 125 brand names / Evan Morris by Morris, Evan Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Simon & Schuster, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .B7 M677F. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein by Kelly III, Francis J, 1956- Silverstein, Barry Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 K444B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 Availability: Items available for loan: BU Library and Learning Space (5)Call number: HD 69 .B7 K444S 2008, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer by Kapferer, Jean-Noel Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 K363N 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 K444S 2003, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Strategic brand management : creating and sustaining brand equity long term by Kapferer, Jean-Noel Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1998 Availability: No items available. Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brand new brand thinking [electronic resource] / edited by Merry Baskin and Mark Earls. by Baskin, Merry [ed.] Earls, Mark [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)