Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
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Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 40 results.

Results
		Image from Amazon.com	Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay Series: Edition: First ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Business Expert Press, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 G766B 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position / Brad VanAuken. by VanAuken, Brad Edition: Second edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, New York : AMACOM, c2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 V362B 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand meaning / Mark Batey by Batey, Mark Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 B373B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu by Fog, Klaus Budtz, Christian Yakaboylu, Baris Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Berlin : Springer, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 F63S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes. by Adamson, Allen P Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 A325E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon. by Light, Larry [author.] Kiddon, Joan, 1949- [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Old Tappan, New Jersey : Pearson Education, 2015 Other title: Managing at the intersection of globalization, localization and personalization Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 L533N 2015, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Website branding for small business : secret strategies for building a brand, selling products online, and creating a lasting community / Nathalie Nahai. by Nahai, Nathalie Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Alloworth Press, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 N332W 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer. by Nickles, Elizabeth Iyer, Savita Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 N524B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo by Chevalier, Michel Mazzalovo, Gerald Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2008 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 C438L, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Branding / Helen Vaid by Vaid, Helen Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Watson-Guptill, 2003 Other title: Branding : brand strategy, design and implementation of corporate and product identity Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 V342B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. by Johansson, Johny K [author] Carlson, Kurt A [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Los Angeles, Calif. : SAGE, c2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 J632C 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde Knudtzen, Charlotte F Bjerre, Mogens Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD 69 .B7 H424B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Project management in product development: leadership skills and management techniques to deliver great products / George Ellis, VP Engineering and Chief Engineer, Kollmorgen IA-EU, Radford, VA, USA. by Ellis, George [author] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, [2016] Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .P75 E444P 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The strategy of global branding and brand equity / Alvin Lee [and three others] by Lee, Alvin [author] Yang, Jinchao [author] Mizerski, Richard [author] Lambert, Claire [author] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 L44S 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson. by Mark, Margaret Pearson, Carol, 1944- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2015 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran. by Halloran, Tim, 1969- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Jossey-Bass, 2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 H344R, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brand Management : Research, theory and practice. / Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde [author] Knudtzen, Charlotte F [author] Bjerre, Mogens [author] Edition: Second edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2016 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel Mazzalovo, Gerald Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .B7 C438L 2012. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler by Wheeler, Alina Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2006 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 W433D 2006, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 M633W 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)