Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

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Your search returned 200 results.

Results
		Image from Amazon.com	Mobile magic : the saatchi & saatchi guide to mobile marketing / Tom Eslinger. by Eslinger, Tom Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2014 Other title: Mobile magic : the saatchi and saatchi guide to mobile marketing Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 E844M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing communications : brands, experiences and participation / Chris Fill. by Fill, Chris [author.] Edition: Sixth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Pearson, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Branded beauty : how marketing changed the way we look / Mark Tungate. by Tungate, Mark, 1967- Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9970.5 .C672 T863B 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee. by Mootee, Idris, 1958- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 M667S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Reputation marketing [electronic resource] : building and sustaining your organization's greatest asset / Joe Marconi. by Marconi, Joe American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : McGraw-Hill, c2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	The Olympic Games effect : how sports marketing builds strong brands / John A. Davis by Davis, John A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV721.5 D384O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Branded male : marketing to men / Mark Tungate by Tungate, Mark, 1967- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 T863B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten. by Tuten, Tracy L, 1967- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Westport, Conn. : Praeger, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146.I58 T873A 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing fashion : strategy, branding and promotion / Harriet Posner. by Posner, Harriet [author] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Laurence King Publishing, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940.A2 P676M 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Conscious branding / David Funk and Anne Marie Levis. by Funk, David Levis, Anne Marie Series: Marketing strategy collection / Naresh Malhotra, editor Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Business Expert Press, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 F864C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. by Rosen, Richard G Rosen, Jane Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.1255 R673C, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brand is a four letter word : positioning and the real art of marketing / Austin McGhie. by McGhie, Austin Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Charleston : Advantage, ©2012 Other title: Positioning and the real art of marketing Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 M323B 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Developing winning brand strategies / Lars Finskud by Finskud, Lars Series: Marketing strategy collection Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Business Expert Press, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.3 F567D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky by Smilansky, Shaz Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 S644E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith by Dahlen, Micael Lange, Fredrik Smith, Terry Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2010 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.123 D334M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM c2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Sports teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins. by Watkins, Brandi [author.] Series: Integrated marketing communication Material type: Text; Literary form: Not fiction Publisher: Lanham, Md : Lexington Books, ©2019 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Experience the message : how experiential marketing is changing the brand world / Max Lenderman by Lenderman, Max Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Carroll & Graf, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 L462E. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay Series: Edition: First ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Business Expert Press, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 G766B 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)