Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 32 results.

Results
		Image from Amazon.com	Handbook of services marketing & management by Swartz, Teresa, ed Iacobucci, Dawn [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, 2000 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
			Services marketing : Australia and New Zealand by Lovelock, Christopher H Patterson, Paul G Walker, Rhett H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sydney : Prentice Hall, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S. Place hold Save to lists Add to cart (remove)
			The management and marketing of services by Mudie, Peter Cottam, Angela Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 M82M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 6th ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L683S 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 7th ed., global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, c2011 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen Lovelock, Christopher Edition: Eighth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New Jersey : World Scientific, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 W577S 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 5th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L683S 2004. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2009. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 9980.5 Z447S 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A [author] Bitner, Mary Jo [author] Gremler, Dwayne D [author] Edition: Seventh editionMcGraw-Hill Education international edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : McGraw-Hill Education, ©2018 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2018. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino Series: Routledge advances in management and business studies Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H344R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino, 1961- Series: Routledge advances in management and business studies ; 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			The power of relationship marketing : how to keep customers for life by Cram, Tony Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Pitman, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C725P. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Meeting customer needs / Ian Smith by Smith, Ian Series: Chartered Management Institute series Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Butterworth-Heinemann, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 S647M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The art of client service / Robert Solomon. by Solomon, Robert Edition: Rev. and updated ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Kaplan, c2008 Other title: The art of client service : 58 things every advertising & marketing professional should know Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Customer experience for dummies / by Roy Barnes and Bob Kelleher. by Barnes, Roy A [author] Kelleher, Bob [author] Series: For dummies Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 B376C 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Customer relationship marketing : get to know your customers and win their loyalty by Stone, Merlin, 1948- Woodcock, Neil Machtynger, Liz Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 S766C 2000. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas by Blattberg, Robert C, 1942- Getz, Gary, 1955- Thomas, Jacquelyn S, 1969- Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Boston, Mass. : Harvard Business School Pub. Co., c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 B527C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors. by Hennig-Thurau, Thorsten, 1967- [ed.] Hansen, Ursula [ed.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Berlin : Springer, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 R442 2010. Found in Open Library: Place hold Save to lists Add to cart (remove)