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Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden by Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: ; Audience: Specialized;
Publisher: Oxford : Butterworth-Heinemann, 2002
Online resources:
Availability: No items available.

Marketing and design management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: TS171.4 B782M.

Business marketing : a managerial approach by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H327B 1995.

New strategies for marketing information technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Chapman & Hall, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.213 F534N.

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Reverse marketing : the new buyer-supplier relationship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Free Press, 1988
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD39.5 L436R.

New marketing imperatives : innovative strategies for today's marketing challenges by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 Y686N.

Design & marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Phaidon Press, 1990
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 S926D.

Strategic industrial marketing by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Prentice-Hall, 1989
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 C447S 1989.

Business marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 B563B.

Effective industrial marketing : business-to-business marketing of goods and services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 H377E.

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Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell by Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : Sage, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 B736B.

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Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : Sage, c2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 B736B 2014.

Industrial marketing : cases and concepts by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 C673I 1991.

A managerial introduction to marketing by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1976
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S728M 1976.

Business marketing management : an organizational approach by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : PWS-Kent Pub. Co., 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H327B 1992.

Design and marketing of new products by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 U722D 1993.

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Industrial marketing : text and cases / Krishna K. havaldar by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., 2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 H382I 2006.

Business to business advertising : a marketing management approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 P377B.

Global corporate identity : the cross-border marketing challenge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rockport, Mass. : Rockport, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1003 L82G.

AMA handbook for managing business to business marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : American Marketing Association, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 D426A.

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