Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 28 results.

Results
			The marketing information revolution by Blattberg, Robert C., ed Glazer, Rashi, ed Little, John D.C., ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 B527M. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Creativity and data marketing : a practical guide to data innovation / Becky Wang by Wang, Becky [author] Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 W363C 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Guerrilla marketing on the Internet : the complete guide to making money on-line by Levinson, Jay Conrad Rubin, Charles Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Piatkus, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 L484G. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S. Linoff by Berry, Michael J.A Linoff, Gordon S Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Wiley, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 B477D 2004. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Discovering data mining : from concept to implementation by Cabena, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 D572. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. by Berry, Michael J. A Linoff, Gordon Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, Ind. : Wiley Pub., c2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentsch by Gentsch, Peter [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Switzerland : Palgrave Macmillan, ©2019 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 G467A 2019. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Data mining cookbook [electronic resource] : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud. by Rud, Olivia Parr Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, c2001 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Consumer behaviour and analytics / Andrew Smith. by Smith, Andrew, 1967- [author.] Material type: Text; Literary form: Not fiction Publisher: Abingdon : Routledge, 2020 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk. by Verhoef, Peter C [author.] Kooge, Edwin [author.] Walk, Natasha [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 V473C 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Building a successful software business by Radin, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, Calif. : O'Reilly, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 R32B. Place hold Save to lists Add to cart (remove)
			AMA marketing toolbox : selecting the right products and services by Parmerlee, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 P375A. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by Charan, Ashok Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New Jersey : World Scientific, ©2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C427M 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz. by Banasiewicz, Andrew D [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 B362M 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2015 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert by Zikmund, William G McLeod, Raymond, Jr Gilbert, Faye W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 Z545C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy by Lilien, Gary L Rangaswamy, Arvind Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.125 L544M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Business without borders [electronic resource] : a strategic guide to global marketing / Donald A. DePalma. by DePalma, Donald A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, c2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Business without borders : a strategic guide to global marketing / Donald A. DePalma by DePalma, Donald A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Wiley, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 D462B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The new direct marketing : how to implement a profit-driven database marketing strategy by David Shepard Associates Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 D384N 1995. Place hold Save to lists Add to cart (remove)