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Marketing decision-making handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1990
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 N943M.

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Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Cham : Palgrave Macmillan, ©2019
Online resources:
Availability: No items available.

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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden by Series: CRC series : modern mechanics and mathematics ; 2
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: No items available.

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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden by Series: The Prentice Hall international series in marketing
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5416.5 N334S 2002.

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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. by
Edition: sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: New York : Routledge Taylor & Francis group. ©2018
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5416.5 N334S 2018.

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Strategic marketing : planning and control / Graeme Drummond, John Ensor by Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 D785S 2002.

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The marketing game! with student CD-ROM / Charlotte H. Mason, William D. Perreault, Jr. by
Edition: International ed. 2002
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 M376M 2002.

How to prepare a marketing plan : a guide to reaching the consumer market by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot : Gower, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S726H 1998.

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Strategic marketing : planning and control / Graeme Drummond, John Ensor by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 D785S 2003.

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The marketing game! with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 M376M 2002.

Marketing management : cases for creative problem solving by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western College, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 W446M.

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Strategic marketing / David W. Cravens by Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: No items available.

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Strategic marketing / David W. Cravens, Nigel F. Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 C728S 2003.

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Marketing strategy and uncertainty / Sharan Jagpal by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Oxford Univ. Press, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 J336M.

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Strategic marketing / David W. Cravens, Nigel F. Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill, 2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 C728S 2006.

Strategic marketing by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Irwin, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 C728S 1997.

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Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Hoboken, N.J. : Wiley ©2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 P374B 2016.

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Cases in strategic marketing / David Rosenthal, Lew G. Brown by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 R673C.

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Strategic marketing decisions 2006-2007 / Isbel Doole and Robin Lowe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier, 2006
Other title:
  • The official CIM coursebook : strategic marketing decisions 2006-2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 D664S 2006.

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Strategic marketing problem : cases and comments / Roger A. Kerin, Robert A. Peterson by
Edition: 9th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.135 K474S 2001.

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