Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 29 results.

Results
		Image from Amazon.com	Marketing in Asia / Roger A. Kerin ... [et al.]. by Kerin, Roger A Edition: 2nd ed., Asia global ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : McGraw Hill, c2013 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing in Asia / Roger A. Kerin ... [et al.] by Kerin, Roger A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : McGraw Hill, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 M374. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan by Leong, Siew Meng [ed.] Ang, Swee Hoon [ed.] Tan, Chin Tiong [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : McGraw-Hill, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 M374. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Big M, little m marketing : new strategies for a new Asia / David Ketchum by Ketchum, David Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 K472B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. by Kotler, Philip [author] Kartajaya, Hermawan [author] Hooi, Den Huan [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Singapore : World Scientific Publishing, ©2017 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 K674M 2017, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			One billion shoppers : accessing Asia's consuming passions and fast-moving markets-after the meltdown by French, Paul Crabbe, Matthew Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Nicholas Brealey, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC415 .C6 F736O. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang by Keh, Hean Tat Chiang, Jeongwen Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K43S. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing management : an Asian perspective by Kotler, Philip Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Prentice Hall, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 M374 1999. Place hold Save to lists Add to cart (remove)
			The Asian marketing casebook by Capon, Noel Vanhonacker, Wilfried R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Prentice Hall, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 C366A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.] by Lovelock, Christopher Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9987 .A2 S478 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing Management in Asia / Dawn Incobucci, Randall Shannon and Nicholas Grigoriou. by Incobucci, Dawn [author] Shannon, Randall [author] Grigoriou, Nicholas [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Andover, Mass. : Cengage Learning, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 I226M 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley. by Nguyen, Bang [editor.] Rowley, Chris, 1959- [editor.] Series: Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Amsterdam : Elsevier, ©2015 Other title: Incorporating fairness management Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12.A78 E834 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison by Jim, Aitchison Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .A78 A372H. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Cases in marketing management and strategy : an Asia-Pacific perspective by Quelch, John A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Prentice Hall, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 Q442C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases / Philip Kotler ... [et al.] by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Prentice Hall, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 R473. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.] by Hsu, Cathy Series: Wiley Australia tourism series Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Milton, Qld. : Wiley, 2008 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic marketing cases for 21st century Asia / John A. Quelch ... [et al.] by Quelch, John A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Prentice Hall, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 S772. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison by Aitchison, Jim Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .A785 A372N. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing in asia : a case book / Jochen Wirtz, Christopher Lovelock by Wirtz, Jochen Lovelock, Christopher Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9987 .A2 W577S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. by Roll, Martin, 1967- [author] Edition: Second edition, revised and updated Material type: Text; Format: print ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan 2015 Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 R644A 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)