Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 157 results.

Results
			Contemporary marketing research by McDaniel, Carl, Jr Gates, Roger Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: St. Paul, Minn. : West Pub. Co., 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M322C 1996. Place hold Save to lists Add to cart (remove)
			Exploring marketing research by Zikmund, William G Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Dryden Press, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 Z545E 1989. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Essentials of marketing research by Kumar, V Aaker, David A Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 K852E. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing research for managers by Crouch, Sunny Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann, 1986 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C768M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research : methodological foundations by Churchill, Gilbert A., Jr Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C487M 1991. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing research : methodological foundations by Churchill, Gilbert A., Jr Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C487M 1995. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Delivering results in qualitative market research / Geraldine Lillis by Lillis, Geraldine Series: Qualitative market research : principle and practice ; 7 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 L544D. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing research : an applied approach by Kinnear, Thomas C, 1943- Taylor, James Ronald Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 K566M 1991. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Analysis and interpretative in qualitative market research / Gill Ereaut by Ereaut, Gill Series: Qualitative market research : principle and practice ; 4 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 E732A. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Empirical research in capital markets by Schwert, G. William Smith, Clifford W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HG4523 S383E. Place hold Save to lists Add to cart (remove)
			Marketing research : an applied orientation by Malhotra, Naresh K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M343M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	An introduction to qualitative market research / Mike Imms and Gill Ereaut by Imms, Mike Ereaut, Gill Series: Qualitative market research : principle and practice ; 1 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 I457I. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing research by Aaker, David A Day, George S Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1990 Availability: No items available. Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research by Aaker, David A Kumar, V Day, George S Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 A243M 2001. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research : an intergrated approach / Alan Wilson by Wilson, Alan Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times Prentice Hall, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 W547M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Qualitative marketing research / David Carson ... [et al.] by Carson, David, 1956- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 Q344. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing research essentials by McDaniel, Carl., Jr Gates, Roger Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western College, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M322M 1998. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research : an applied orientation / Naresh K. Malhotra by Malhotra, Naresh K Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M343M 1996. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush by Burns, Alvin C Bush, Ronald F Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 B876M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher by Smith, David Van Lloyd Fletcher, J.H Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2004 Other title: The art and science of interpreting market research evidence Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 S647A. Found in Open Library: Place hold Save to lists Add to cart (remove)