Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 95 results.

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		Local cover image Image from Amazon.com	The WetFeet insider guide to careers in brand management [electronic resource] / WetFeet. by WetFeet (Firm) Series: Edition: 2004 ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco, Calif. : WetFeet, c2003 Other title: Wet Feet insider guide to careers in brand management Insider guide to careers in brand management Careers in brand management Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand management / Richard Elliott, Larry Percy by Elliott, Richard Percy, Larry Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, 2007 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.15 E444S, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Innovation management and new product development / Paul Trott by Trott, Paul Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : FT Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD45 T767I 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The green management revolution : lessons in environmental excellence by Hopfenbeck, Waldemar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Prentice Hall, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC240.9 .E5 H663G. Place hold Save to lists Add to cart (remove)
			Powerful products : strategic management of successful new product development by Bean, Roger Radford, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 B426P. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand asset management : driving profitable growth through your brands by Davis, Scott M Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, 2000 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Product and services management / George J. Avlonitis and Paulina Papastathopoulou by Avlonitis, George J Papastathopoulou, Paulina Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : SAGE, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 A946P. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker. by Davis, Scott M Series: Jossey-Bass business & management series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Jossey-Bass, c2002 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			Automating management information systems volume 1 : principles of barcode applications by Burke, Harry E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Van Nostrand Reinhold, 1990 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5416 B874A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Competitive identity : the new brand management for nations, cities and regions / Simon Anholt by Anholt, Simon Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2007 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Moment of truth : redefining the CEO's brand management agenda / Andreas Bauer ... [et al.] by Bauer, Andreas Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 M653. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Product management / Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: McGraw-Hill/Irwin series in marketing Edition: 3rd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw Hill, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 L435P 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Product management / Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: McGraw-Hill/Irwin series in marketing Edition: 4th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw Hill, 2005 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley by Barrow, Simon Mosley, Richard Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 B377E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton by Cheverton, Peter Series: If you're so brilliant Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 C438H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Innovation management and new product development / Paul Trott. by Trott, Paul Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times Prentice Hall, 2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD 45 T767I 2012, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan by Elliott, Richard H Percy, Larry Pervan, Simon Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, 2007 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.15 E444S 2007, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste. by Gutsatz, Michel Auguste, Gilles Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Houndmills : Palgrave Macmillan, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 9999 .L852 G877L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic market creation : a new perspective on marketing and innovation management / edited by: Karin Tollin and Antonella Caru by Tollin, Karin [ed.] Caru, Antonella [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Wiley, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S772. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu by Lehu, Jean-Marc Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 L438B. Found in Open Library: Place hold Save to lists Add to cart (remove)