Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 38 results.

Results
		Image from Amazon.com	Services marketing / John E. G. Bateson, K. Douglas Hoffman. by Bateson, John E.G Hoffman, K. Douglas Edition: 4th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western Cengage Learning, c2011 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD 9980.5 B373S 2011, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen [author.] Lovelock, Christopher H [author.] Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson, ©2018 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 W577E 2018. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas Bateson, John E.G Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western/Thomson Learning, c2001 Other title: Essentials of services marketing : concepts, strategies and cases Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 H633E 2001. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing your services : for people who hate to sell / Rick Crandall by Crandall, Rick Edition: Expanded & updated ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 C726M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas Bateson, John E.G Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Fort Worth, Tex. : Harcourt College, c2002 Other title: Essentials of services marketing : concepts, strategies adn cases Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 H633E 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Essentials of services marketing by Hoffman, K. Douglas Bateson, John E.G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 H633E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : principles and practice / Adrian Palmer, Catherine Cole by Palmer, Adrian Cole, Catherine Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 P345S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by Wirtz, Jochen Chew, Patricia Lovelock, Christopher Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Fiction ; Audience: Specialized; Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 W577E 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The management and marketing of services by Mudie, Peter Cottam, Angela Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 M82M. Place hold Save to lists Add to cart (remove)
			Services marketing : text, cases, & reading / Christopher H. Lovelock by Lovelock, Christopher H Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S. Place hold Save to lists Add to cart (remove)
			Services Marketing by Lovelock, Christopher H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S 1996. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Market leadership strategies for service companies : creating growth, profits, and customer loyalty by Terrill, Craig Middlebrooks, Arthur Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 T477M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Managing services marketing : text and readings by Bateson, John E.G Hoffman, K. Douglas Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex : Dryden Press, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 B373M 1999. Place hold Save to lists Add to cart (remove)
			Managing services marketing : text and readings by Bateson, John E.G Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex : Dryden Press, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 B373M 1992. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas Bateson, John E.G Edition: 3rd ed. , international student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2006 Other title: Services marketing : concepts, strategies, and cases Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.] by Lovelock, Christopher Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Pearson/Prentice Hall, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9987 .A2 S478 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2009. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 9980.5 Z447S 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Service marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy by Bennett, Rebekah McColl-Kennedy, Janet R [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Milton : Wiley, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 S478. Found in Open Library: Place hold Save to lists Add to cart (remove)