BU Library and Learning Space

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The economics of sports / Michael Leeds, Peter von Allmen by Series: The Addison-Wesley series in economics
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Addison Wesley, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 L432E.

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Sports sponsorship and marketing communications : a European perspective / Wim Lagae by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, c2005
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 L332S, ...

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The economics of sports broadcasting / Chris Gratton and Harry Arne Solberg by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV742.3 G727E.

Sports for sale : television, money, and the fans by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Oxford Univ. Press, 1988
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV742.3 K527S.

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Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu. by Series: Routledge research in sport business and management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2012
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 G562, ...

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Sports marketing : a strategic perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 S526S.

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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Wiley, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV721.5 D384O.

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Power play : sports, the media and popular culture / Raymond Boyle and Richard Haynes by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Longman, 2000
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV742 B694P, ...

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Sports marketing : a strategic perspective / Matthew D. Shank by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 S526S 2002, ...

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Sport and leisure operations management / edited by Una McMahon-Beattie and Ian Yeoman by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson, 2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV401 S667.

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Solf provider : 30 years of Nike basketball / words by Robert "Scoop" Jackson ; Nike by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : PowerHouse, 2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV885.513 J324S, ...

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Out of nowhere : the inside story of how Nike marketed the culture of running / Geoff Hollister by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Maidenhead : Meyer & Meyer Sport, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9992 .U64N54 H644O.

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