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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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		Image from Amazon.com	Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian Edition: Third editionReprinted Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926U 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
			International marketing : a cultural approach by Usunier, Jean-Claude Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Prentice Hall, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 U886I. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing 00/01 / editor John E. Richardson by Richardson, John E, 1974- [ed.] Series: Annual editions Edition: 22nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Guilford, Conn. : Dushkin/McGraw-Hill, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M374 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick by Wertime, Kent Fenwick, Ian Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : John Wiley & Sons (Asia), c2008 Other title: DigiMarketing : the essential guide to new media and digital marketing Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 W477D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian [author.] Edition: Fourth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926U 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing and football : an international perspective / edited by Michel Desbordes. by Desbordes, Michel Series: Sports marketing series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier, 2007 Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV943.9.S64 M374, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Restoring tourism destinations in crisis : a strategic marketing approach / David Beirman by Beirman, David Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Wallingford : CABI, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: G 155 .A1 B447R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Social media marketing for dummies : elearning kit / by Phyllis Khare. by Khare, Phyllis Series: Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 K427S. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Social marketing : theoretical and practical perspectives by Goldberg, Marvin E., ed Fishbein, Martin, ed Middlestadt, Susan E., ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 S624. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing across cultures / Jean-Claude Usunier by Usunier, Jean-Claude Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times/Prentice Hall, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 U786M 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee by Kotler, Philip Roberto, Ned Lee, Nancy, 1932- Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Sage, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 K674S 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten. by Tuten, Tracy L, 1967- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Westport, Conn. : Praeger, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146.I58 T873A 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Brand spirit : how cause related marketing builds brands by Pringle, Hamish Thompson, Marjorie Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : Wiley, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 P746B. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Content marketing strategies for dummies / Stephanie Diamond. by Diamond, Stephanie [author.] Series: For dummies Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : John Wiley & Sons, Inc., ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 D525C 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by Pulizzi, Joe Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill Education, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 P844E, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by Usunier, Jean-Claude Lee, Julie Anne Edition: Sixth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow, England : Pearson, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 U786M 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel by Bruner II, Gordon C Hensel, Paul J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : American Marketing Association, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 B786M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	A quick start guide to social media marketing : high-impact, low-cost marketing that works / Neil Richardson, Ruth Gosnay and Angela Carroll by Richardson, Neil Gosnay, Ruth Carroll, Angela Series: New tools for business Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R523Q. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Let's get engaged! crossing the threshold of marketing's engagement era : proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / Michael W. Obal, Nina Krey, Christian Bushardt editors. by Academy of Marketing Science (AMS) Annual Conference (2014) Obal, Michael W [editor] Krey, Nina [editor] Bushardt, Christian [editor] Series: Developments in marketing science: Proceedings of the Academy of Marketing Science Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Cham : Springer, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5411 A222L 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds. by French, Jeff Merritt, Rowena Reynolds, Lucy Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : SAGE, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5414 F736S. Found in Open Library: Place hold Save to lists Add to cart (remove)