BU Library and Learning Space

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Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Champaign, Ill. : Human Kinetics, c1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 M844S.

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Sports marketing / Sam Fullerton by
Edition: McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 F844S 2007.

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Sports sponsorship and marketing communications : a European perspective / Wim Lagae by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, c2005
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 L332S, ...

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Sports teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins. by Series: Integrated marketing communication
Material type: Text Text; Literary form: Not fiction
Publisher: Lanham, Md : Lexington Books, ©2019
Online resources:
Availability: No items available.

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Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. by
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Australia : South-Western/Cengage Learning, ©2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 K373S 2016.

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Sports marketing : a strategic perspective / Matthew D. Shank by
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 S526S 2005.

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Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu. by Series: Routledge research in sport business and management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2012
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 G562, ...

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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Wiley, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV721.5 D384O.

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Sports marketing : a strategic perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: GV716 S526S.

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Sports and entertainment marketing / Kaser and Oelkers by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western Educational, c2001
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 K373S, ...

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Sports marketing : a strategic perspective / Matthew D. Shank by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 S526S 2002, ...

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The WetFeet insider guide to careers in entertainment & sports [electronic resource] / WetFeet. by Series:
Edition: 2004 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, Calif. : WetFeet, c2003
Other title:
  • Wet Feet insider guide to careers in entertainment & sports
  • Insider guide to careers in entertainment & sports
  • Careers in entertainment & sports
Online resources:
Availability: No items available.

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Research methods for leisure and tourism : a practical guide / A. J. Veal. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2011
Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV14.5 V424R 2011, ...

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Out of nowhere : the inside story of how Nike marketed the culture of running / Geoff Hollister by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Maidenhead : Meyer & Meyer Sport, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9992 .U64N54 H644O.

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