BU Library and Learning Space

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The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London ; Philadelphia : KoganPage, 2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HE8689.7.M37 B792T 2016.

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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM742 P768S.

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