BU Library and Learning Space

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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries by
Edition: 1st Collins Business ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] : CollinsBusiness, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 R537T 2002.

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Tribal leadership : leveraging natural groups to build a thriving organization / Dave Logan, John King, and Halee Fischer-Wright by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : CollinsBusiness, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD57.7 L632T.

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